D4 Leisure and Recreation Business Management

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BAN PT Accreditation – A | Study Duration: 8 Semesters (4-7 years) | Total Credits: 145 SKS | Degree Awarded: Bachelor of Applied Tourism (S.Tr.Par)

Description

The Leisure and Recreation Business Management program focuses on managing entertainment and recreational activities in internationally standardized amusement parks, resorts, and other famous tourist attractions. The curriculum covers aspects of managing entertainment and recreational activities in resorts with references to international resort management standards in natural, cultural, and man-made theme parks. Additionally, the coursework addresses managing recreational activities related to physical fitness and water-based recreation (Water Based Recreation such as rafting, diving, snorkeling, jet boarding, etc.). Practical training includes weekly internships in renowned recreational units in and around Bandung city, as well as field trips to various tourist destinations almost every semester.

Competencies

  • Managing all visitor program activities and services in entertainment and recreational businesses.
  • Designing facility layouts and attractions in entertainment and recreational businesses.
  • Managing marketing and sales in entertainment and recreational businesses.
  • Managing organizations in entertainment and recreational businesses.
  • Managing operations and risks in entertainment and recreational businesses.
  • Managing finances in entertainment and recreational businesses.
  • Designing and developing business plans for entertainment and recreational ventures.

Graduate Profile

  • Outdoor Recreator :
    • Recreation Activity Field Instructor / Coach
    • Recreation Activity Display Interpreter
    • Recreation Program Specialist
    • Recreation Program Coordinator
  • Recreation Administrator
    • Recreation Activity Service Provider
    • Post-Sales Service Provider for Recreation Programs
    • Recreation Program Marketer / Salesperson
    • Recreation Program Planner / Designer
  • Entrepreneur or Small Business Owner in Recreation Ventures
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