Programs - Bachelor
Convention and Event Business Management (MBK)
It is a study program that focuses on learning about Event Management. This study program has produced graduates who have competence in planning and managing an event as well as business management related to events, ranging from local, national to international scales.
Study Time : 8 Semesters (4 years)
Study Load : 144 credits
Designation given : Bachelor of Tourism Applied Science (S.Tr.Par)
Students will learn and practice firsthand how to make an event plan, which includes, program/event idea & concept planning, promotion planning through various media businesses, event financial planning, supporting resource planning, and risk planning. In addition, students will also practice directly on managing the operational activities of an event, such as organizing the event; Selecting suppliers, making contracts, concert management, talent/artist management, to sponsorship. And how to manage a company engaged in the event industry.
To achieve this goal, this Study Program designs and implements a curriculum taken from EMBOK (Event Management Body of Knowledge), where EMBOK is a tree of knowledge that has been used by the majority of Event Management Study Programs in the world and has been recognized and agreed upon by experts. Event Management experts around the world.
The Study Program curriculum has also been integrated with the KKNI (Indonesian National Qualifications Framework) which can be used as a provision for students to enter the world of work. In addition, the Study Program curriculum has also been recognized internationally by APIEM (Asia Pacific Institute for Event Management), accredited by BAN-PT, UNWTO Tedqual (United Nation-World Tourism Organization) and ISO 9008:2008.
The learning method that will be given to students is dynamic by providing the latest theoretical knowledge about general concepts in the field of tourism and events, and equipped with various practical activities that will hone students’ soft skills and hard skills, such as field studies with various themes with locus. at home & abroad, Guest Lectures from various expert speakers / experts in the field of events, both National and International, create and manage events independently based on the creativity and innovation of students to the experience of participating in various types of events, whether organized by the internal Study Program and STPB to international events organized by the PCO-Professional Conference Organizer/PEO-Professional Exhibition Organizer/EO-Event Organizer who are loyal partners of the Study Program.
All of these methods aim to form a strong student character to work in the National to International Event Industry, as well as entrepreneurship.